Some of the biggest mistakes small businesses can make are in regards to technology. By either failing to stay with the times or improperly applying new technology, a business can be set back far behind the competition. However, there are consultants that can help you avoid these common tech mistakes that most small businesses make.
Failing to Stay Up to Date on Hardware
When you are upgrading your technology, it can be easy to purchase new software updates instead of staying up to date on the latest hardware. Staying up-to-date on the latest hardware technology will help your business stay ahead of the curve and up to the task of any technological issues that may face your organization. Even though software companies are spending millions of dollars to advertise their newest releases, invest your money where it counts and keep your hardware up-to-date.
Not Having the Right Digital Security
When your small business doesn’t have enough digital security, your risk factor goes up greatly. There are hackers that are ruthless when it comes to destroying websites and stealing valuable information. There are consultants who can help your small business fortify itself against these potential attacks. Not having the right digital security can be a tech mistake that can end up being very costly in the long run.
Failing to Utilize Social Media
When you are trying to reach a new audience online, social media is key. There are millions of potential clients and customers who are constantly checking their social media. It is important to take advantage of the great traffic on these social media networks in order to get the word out about your small business. Social media can be a great way to get people on board with your vision. Building a loyal customer base is easier than ever before with the rise of this new technology.
Failing To Back up Your Data
Companies today are very reliant on their records and data which are almost completely stored electronically. This is very true if you are a media company that may have to access old files in the future. Make sure that you are always making physical hard-drive or cloud-based backups of your files. This will help give you the peace of mind that even if your main hard drives crash, you will still have backups of all the files you may need. There are now backup programs that will automatically backup your files on a regular basis.
Not Being Mobile Friendly
More often than not, your customers are going to see your website for the first time on their mobile device. It is important that your site has great mobile capabilities. This will allow you to be able to make a great first impression with your mobile friendly website. This will help your small business grow more than you ever imagined.